Photograph your work well
Good photos do most of the selling. Shoot real prints in soft, even light against a clean background, include something for scale, and keep a consistent style across your listings. A mix of a plain product shot and one in a real setting helps buyers picture it in their own home.
Organise files with clear names and SKUs
As your range grows, tidy files save hours. Use a consistent filename pattern (design-size-colour) and give every variation its own SKU. Keep the source project files too — exporting the project as JSON means you can reopen and tweak a design later. Exported models carry no branding or watermark, so what you sell is entirely your own.
Batch and plan realistic lead times
Group similar prints to make the most of each print run, and quote dispatch times you can actually meet. Personalised, print-to-order items take time; be especially careful not to overcommit during busy periods like Christmas.
Get personalisation right
Most complaints come from spelling. Confirm the exact name with the customer before printing, watch for accents and special characters, and check long names still fit the sign and your bed. A quick confirmation message avoids reprints and refunds.
Packaging and delivery
Raised letters and thin details can snag or snap in transit, so pack snugly with the front protected. Note any small parts where relevant, and choose packaging that suits the size and fragility of each item.
Fonts, names and licences
Only sell what you have the right to. Check that any font you use permits commercial use, and steer well clear of trademarked names, brand logos and licensed characters — even on a “personalised” item. If you are ever unsure whether something is allowed, don’t sell it. This is general guidance, not legal advice; seek your own if you need it.
Keep a simple spreadsheet of orders, SKUs, colours and lead times — it makes repeats, reprints and busy periods far less stressful.